Making the unfamiliar feel intuitive.
A few systems that started out complicated.
Making sense of things is kind of my thing.
I studied how the brain manages uncertainty before I studied design. It changed the way I look at interfaces. The job of a system is to do the noticing for the person who's already overloaded. The rest is decoration.
I'm strongest where the problem is a system, not a screen. Information architecture, interaction models, and the seams between roles. The interface is the visible part of a much larger machine; I design the whole machine.
I do my best work when the brief is unfinished. I start at the edge case, not the happy path. The edge case tells you what the system actually is, and the happy path tells you what the team hopes it is.
I don't ship pretty things that can't be built. I write specs the engineers actually read, and I treat the handoff as the design, not the part that happens after design is over.